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Best Halloween Advertising. Cheapest too.

By William May
Published: 10/31/15 Topics: Advertising, Marketing Comments: -

For many years the Philadelphia Cheese Steak shop occupied a triangle corner on busy Madison Avenue on Seattle's Capitol Hill. It seemed to do well but changed hands a few times and gradually did the restaurant slow decline dance.

Meantime, just up the street the Bottle Neck bar opened and soon became a favorite hang out. When Philly closed, the proprietors - Erin Nestor and Rebecca Denk - grabbed the additional space and opened a nice neighbor burger joint. They called it "Two Doors Down" because, of course that is where it was.

Sometimes naming businesses and productsis easy but often it is a long laborious chore. Who knows how the new restaurant got its name, but it is brilliant, memorable and fun. That fits the new decore and the food.

Halloween heavy traffic raced past Two-Doors, just as traffic always does, but ahead on the trek home cars were slowing and some pulling over to grab a burger.

All because someone, maybe the genius who named the restaurant, created a cheap but compelling reason to drop into the restaurant.

Pumpkins are cheap. A few orange LED Christmas type lights didn't break the bank. surely the staff had fun making them. Or maybe the customers made them. (What fun.)

Putting the pumpkins in the window would have worked, but simply putting them on the street made them impossible to miss. On this rainy dreary night. It was warm. It was compelling.

They must have sold far more burgers that night because who could resist?

Accepting expensive solutions from advertising experts can produce great results, but advertising is always trial and error no matter how well researched.

On the other hand, creative thinking always wins over new customers, makes existing customers smile and makes the cash register ring.

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Author: William May, MayPartners Advertising
Blog #: 0458 – 10/31/15
Sponsor: MayPartners – Pumping Advertising for decades but a new kinda marketing machine. Old fashioned marketing smarts with new technological know how. Our platform of constant promotion pumps up your sales. But you gotta call us now to start. – MayPartners.com

Most Professional Photographers Are Not

By William May
Published: 10/22/15 Topics: Comments: -

New technology has created three photography skill levels - Amateur, Professional and HDR Pro. Nothing but the top level of High Dynamic Range photos are good enough for business that want to stand out on the web, in print and achieve the greatest possible sales. Is your photographer at the top level? Read more

Leisure Link Says Bad Photos a Deadly Sin

By Noel Poage
Published: 09/25/15 Topics: Channel Managers, Photography Comments: -

A long time technology provider to lodging properties recently published the seven sins of distribution> Perhaps the most striking is how dramatically bad photo produce bad booking results. Here is how to avoid the problem. Read more

BookingSync.com is right about photography

By Noel Poage
Published: 07/01/15 Topics: Comments: -

We have to hand a prize to Sébastien Grosjean, CEO of BookingSync a vacation rental software and channel management company. In his recent video posts he covers the basics of shooting photography. But how about HDR? Read more

Cell Phone Photos Are Not Just Fine

By William May
Published: 06/01/15 Topics: Comments: -

Would you think that major vacation rental websites would know photos are the number one method to attract more guests, more bookings and higher rates? So how come some think taking snaps on a cell phone is good enough. When good enough never is. Read more

Drones Will One Day Be Old News

By William May
Published: 05/01/15 Topics: Hotels, Photography Comments: -

Hoteliers are all anxious to get aerial photos of their properties from drones. Good idea and we do them. Here is why they would be better off to invest I High Dynamic Range (HDR) Photos instead. Read more

Website Magazine Warns Blogging Copyright Infringers

By Joseph Romain
Published: 04/01/15 Topics: Copyrights, Legal, Photography Comments: -

Website Magazine covers everything digital and in now is taking a strong stand to educate readers about how stealing copyrighted materials is a big no-no and one that will cost them lots of money when copyright holders catch them in the act. Read more

How to Choose a Vacation Rental Photographer

By William May
Published: 03/01/15 Topics: Photography Comments: -

Guest give websites but a few scant seconds to decide if it's professional, if it has what they need, and whether they are willing to look further. In one seconds, people read only a few words but glancing at a photo reveals dozens of thoughts and conveys quality, emotion, and content. Read more

Expert Says Photos Best Return on Investment

By Joseph Romain
Published: 02/01/15 Topics: Marketing, Photography, Vacation Rentals Comments: -

Matt Landau, founder of VactionRentalMarketingBlog.com has some surprising insights into the top 10 steps that can help property owners and managers increase bookings and revenue. His research reveals much about photography. Read more

Talk Talk Talk Talk Talk

By William May
Published: 01/23/15 Topics: Communications, Football, Sports Comments: 1

Why does Seahawks Football Team Quarterback Russell Wilson talk so much. Even have a well called play he can not shut up. Neither should you if you want to achieve the kind of success he has. Read more

Christmas Trees Endanger the World

By William May
Published: 01/17/15 Topics: Government Comments: -

This is not a story about prohibiting Christmas trees from governmental property due to freedom of religion restrictions. Instead, it’s a new taking of your ability to put a Christmas Tree in the lobby of privately owned condo buildings, restaurants and more. Geeeesh. Is nothing sacred? Read more

HDR Photography is not HD

By William May
Published: 01/01/15 Topics: Comments: -

Only one in every ten thousand amateur photographers, and only one out of a thousand professionals have an understanding of High Dynamic Range (HDR) photos. That terminology has nothing to do with the common High Definition description of TV's and monitors. Everyone in lodging should know the difference. Read more


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